Sending Bulk WhatsApp Messages Made Easy with Google Sheets Automation

WhatsApp is a popular messaging platform for real-time communication, but manual bulk or customized messages can be time-consuming. Automating WhatsApp messaging using Google Sheets simplifies the process. This tutorial demonstrates efficient messaging using these tools.

1: Setting up the Environment

Familiarize yourself with the necessary tools and platforms for automation.

  1. Google Sheets: Cloud-based spreadsheet for collaboration; WhatsApp: popular messaging app.
  2. WhatsApp: A popular instant messaging app used by millions of people worldwide.

Obtain essentials and follow the steps:

Create a Google Spreadsheet.

  1. Open Google Sheets and Create a new spreadsheet in Google Sheets.
  2. Set up the necessary columns to hold the recipient numbers and message content.

Installing and Configuring Required Add-ons or APIs

To integrate Google Sheets with WhatsApp, you have to install the appropriate add-ons or APIs in it. The below example shows you how:

  1. Navigate to the Google Sheets Add-ons menu.
  2. Search for the WhatsApp integration add-on and install it.
  3. Configure the add-on settings to establish a connection between Google Sheets and WhatsApp.

2: Creating the WhatsApp Message Function

Now that the environment is set up, let’s dive into the process of creating the WhatsApp message function. We’ll explore the structure and syntax of the Google Sheets function and write the necessary script code. Follow these steps:

  1. Familiarize yourself with the structure and syntax of the Google Sheets function.
  2. Write the script code that utilizes the WhatsApp API to send messages.
  3. Handle message templates and variables to personalize the messages based on the recipient.

3: Configuring the Function Parameters

To make the WhatsApp message function work seamlessly, you need to specify the input parameters and manage authorization and authentication. The below example shows you how:

  1. Define the necessary input parameters, such as recipient numbers and message content.
  2. Set up the authorization and authentication process to access the WhatsApp API.
  3. Test and debug the function to ensure its proper functionality.

4: Executing the WhatsApp Message Function

The configured function sends WhatsApp messages to specified recipients:

  1. Execute the procedure to initiate the sending process.
  2. Monitor the status and delivery of the sent messages.
  3. Handle any potential errors or issues that may arise and troubleshoot them effectively.

5: Best Practices and Considerations

While automating WhatsApp messaging can be convenient, following best practices and considering certain factors is essential. The below guidelines will show you how:

  1. Respect WhatsApp’s policies and guidelines for bulk messaging to avoid any violations.
  2. Implement opt-in and opt-out mechanisms for privacy compliance.
  3. Implement safeguards to prevent WhatsApp misuse and abuse.

6: Scaling and Customization

As you become more proficient by using Google Sheets and WhatsApp for automation, you have to explore additional features and customize the solution to your needs. Consider the following examples:

  1. Add extra features to the function to make it more versatile and powerful.
  2. Adapt the function to suit specific use cases or unique business requirements.
  3. Scale the solution to handle larger contact lists or more complex messaging scenarios.

Create a Google Sheets function automating WhatsApp messaging, saving time and energy for more effective communication.

Method 2:

To send bulk WhatsApp messages from Google Sheets, you can use various methods and tools. Here are some options:

  1. WhatsApp Message Sender and Automation: WhatsApp Message Sender and Automation is an add-on available on the Google Workspace Marketplace that allows you to send automatic WhatsApp messages from your Google Sheets based on triggers from Sheets. With this Sheet Automation Tool, you can trigger WhatsApp Messages using WATI based on certain automation conditions. The add-on supports various triggers, conditions, and actions, such as a new row is added, row is updated, column is updated, column value check, range value check, and multiple condition group. To set up WATI on the tool, you need to add the API endpoint and API key.
  2. Pabbly Connect: Pabbly Connect is a tool that allows you to send WhatsApp messages in bulk from Google Sheets. You can use Pabbly Connect to automate the process of sending WhatsApp messages to your contacts based on triggers from Google Sheets. For example, you can set up a trigger that sends a WhatsApp message to a customer when a new row is added to a Google Sheet.
  3. SmatBot: SmatBot provides a tutorial on how to send WhatsApp messages from Google Sheets using the WhatsApp Business API. You can use this method to send personalized WhatsApp messages to your contacts directly from your mobile phone. The messages go directly from your phone SIM, no third-party SMS service is required.
  4. provides a tutorial on how to send WhatsApp messages from Google Sheets using the official WhatsApp API and the WATI add-on for Google Sheets. To use this method, you need to create a blank page and create two columns, one with names and one with phones. You can then install the WATI add-on, select the WhatsApp numbers on the “Google” sheet, and introduce the “endPoint” and “apiKey” of WATI.

These options provide different ways to send bulk WhatsApp messages from Google Sheets, depending on your specific needs and preferences. You can choose the method that best suits your requirements and integrate it into your workflow for enhanced productivity.


Automation has changed the game in terms of simplifying repetitive tasks and increasing productivity. 
With Google Sheets and WhatsApp integration, you can easily streamline your messaging process and reach your desired recipients. By following the instructions provided in this tutorial, you’ve gained valuable insights into sending bulk WhatsApp messages using Google Sheets. Embrace this automation solution and experience the benefits of efficient communication.

Frequently Asked Questions

Question: Can I send personalized messages to multiple recipients using Google Sheets and WhatsApp?

Answer: Absolutely! You can customize messages based on recipient variables by leveraging the WhatsApp message function in Google Sheets.

Question: Is it possible to track the delivery status of sent messages?

Answer: Yes, you can monitor the status and delivery of the messages sent through Google Sheets and WhatsApp integration.

Question: Are there any restrictions on sending bulk messages via WhatsApp?

Answer: WhatsApp has specific policies and guidelines for bulk messaging, and it’s crucial to respect and adhere to them to ensure a positive user experience.

Question: Can I adapt the WhatsApp message function to suit my specific business requirements?

Answer: Certainly! The flexibility of the Google Sheets and WhatsApp integration allows you to customize the function according to your unique needs.

Question: How can I scale the solution to handle a large number of contacts?

Answer: To handle larger contact lists, you can optimize and modify the function based on the scalability requirements of your messaging scenarios.